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Attract and retain talent with a well built and implemented Employer Brand
Increasing need for a strong employer brand Read a client case on how to do it | |
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Employer branding on the agenda With the improving economic outlook, MindShift sees an increasing interest in Employer Branding to attract external talent and to retain internal talent.
Many companies slowed or stopped recruiting during the downturn and are now faced with talent shortages that jeopardize their ability to meet business targets.
In order to bridge talent gaps, companies need to work proactively to identify their talent needs; to successfully communicate what differentiates them as attractive employers to their key target groups, and to live up to these messages.
How to build a strong employer brand MindShift supports its clients in evaluating talent needs; identifying and developing Employee Value Propositions (EVPs); and developing successful and sustainable implementation plans (Employer Branding strategies). In addition, MindShift works with its clients to identify and act on the people management development needs impacting employer attractiveness.
The approach used is described in the picture below:
MindShift believes that successful Employer Branding work begins with a thorough current situation analysis, a clearly defined EVP followed by a solid implementation plan before the creative work with the communication agency begins. |
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Read about how Svensk Fastighetsförmedling built a strong employer brand To read more about MindShift's three step approach, and how this approach was used to support Svensk Fastighetsförmedling in developing a strong EVP, please click here.
If you would like to book a meeting to learn more about how we may support you and to gain benchmark information, please click here.
Please do not hesitate to contact us if you have any questions about Employer Branding or Employee Value Propositions, or if you would like to receive more information about MindShift or any of our other services. Please click here for contact info. |
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The MindShift team would like to wish you all a nice and relaxing summer!
ABOUT MINDSHIFT MindShift is a Human Resource consulting firm advising companies in the areas of HR Strategy, HR Organisation, Talent Development and HR Performance. Since 1999, MindShift has supported senior HR professionals from a wide range of industries in developing their HR functions and HR processes to optimally support the businesses.
Please let us know if you no longer would like to receive MindShift's HR Briefs or if you change e-mail address. | |
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MindShift, Östermalmsgatan 83, 114 50 STOCKHOLM, Sweden | |
